Athlete: Giorgia Villa
Sport: Artistic Gymnastics
Client: Parmigiano Reggiano
Location: Brescia, Italy
The testimonial has always played a key role in the communication of a brand. Its role is to transfer its positive characteristics directly to the product, a transfer of value and credibility that has the power to convince and sometimes to change the opinion of the final user. The character becomes the “guarantor” of the brand value.
I have been commissioned to take shots of the new Parmigiano Reggiano ambassador, Giorgia Villa, with some of their products.
The goal was to produce three types of contents.
First we had to shot some portraits, posed and contextualized with some of the tools that the athlete uses daily in her discipline.
The second type were shots in which some of the products brought by Parmigiano Reggiano were inserted and attempts were made to reproduce pre and post sport consumption opportunities.
While the third and last kind of shots were real action photos, as if I had to document a typical workout of her.
Red Bull Half Court is a unique 3on3 basketball streetball tournament that will tip off in more than 20 countries across the world. The 2021 season has been given a colourful launch this year with five streetball icons revealing how their personal dream court would look like and renowned Italian street artist PISKV interpreting their vision.
Still just at the very start of her career, Magda is already seen as a pillar of Poland’s national team and is fully embracing her role. She says: “I like feeling the weight of responsibility. I like it when a lot depends on me. The more, the better I play.” With that excellent attitude, it seems inevitable that she’ll achieve great things both with her club and country.
