Athlete: Larissa Iapichino
Sport: Long Jump
Client: Red Bull
Location: Arena Civica, Milan, Italy
Incredible shooting day spent once again with the very young Larissa Iapichino, newly graduated Italian Champion at the age of only 18.
To date, unfortunately, athletics is still a sport that does not have great media coverage. With the intention of bringing the public closer to the discipline of long jump, Red Bull has decided to document the complexity of this sport in every step, and with the help of Larissa analyzed the technicalities of a jump in all its facets.
The Arena Civica in Milan was chosen as the location, a historical symbol of sport in the city. Designed in 1805, it saw its complete realization in 1827, and since then it has always hosted the most important national and international events, not only in the sports field.
The magnificence of the empty arena, in all its grandeur and historicity, available to a single athlete, helped to give an epic and mystical mood to the storytelling.
Undoubtedly the most striking content is the one focused on her jump. Larissa performing some of her best jumps gave the filming crew the chance to capture her athletic gesture in super slowmo, with cameras located at every angle. It was on this occasion that I was able to take some of the best action photos of her.
Marco Porcaro is the CEO of Cortilia, the first online agricultural market to put consumers in contact with farmers, breeders and artisanal producers, to do the shopping as in the countryside. I was recently committed to shoot some institutional portraits of him. The brief was to create shots that were able to convey the professionalism and the brightness of the CEO in combination with the values of the brand: naturalness and authenticity.
After a long period away from Italy Leo is back for a surfing session at the Wakeparadise of the Idroscalo in Milan. The champion of the Red Bull team tested the artificial static wave of the sports center. With him also the Red Bull wakeboard world champion Massimiliano Piffaretti who, after the static wave, tried his hand at a double in his discipline with Leo. In the pool with them also another big name in surfing: Roberto d'Amico.