Team: Olimpia Milano
Sport: Basketball
Client: Red Bull
Location: Milan, Italy
Red Bull gives wings to the A | X Armani Exchange Olimpia Milano with a partnership signed in the name of the same values and ambitions
Red Bull enters Italian basketball by signing a partnership with the A | X Armani Exchange Olimpia Milano. The ‘Milanese’ team, founded in 1936, is currently the only Italian club to participate in the EuroLeague, the highest European competition, and also the most successful: it has 28 Italian titles, 6 Italian Cups, 3 European titles, 3 Cups Cups , 2 Korac Cups, one Intercontinental Cup and 4 Super Cups, as well as 22 youth league titles.
Five coaches or players affiliated with Olimpia are part of the World Basketball Hall of Fame: Cesare Rubini, Sandro Gamba, Dino Meneghin, Bill Bradley and Bob McAdoo , while there are three jersey numbers withdrawn, namely Arthur Kenney’s 18, Mike D’Antoni’s 8 and Dino Meneghin’s 11, symbols not only of victories but also of the values promoted by the club.
Among Olimpia’s records, it stands out that it was the first European club team involved in the first official tournament with NBA teams, in Milwaukee in 1987, and in 2015 it became with Maccabi Tel Aviv the first team expressed by European basketball in playing official matches on American soil, in NBA arenas, in Chicago and New York.
The club has been owned by the Armani Group since 2008 – main sponsor since 2004 – with which it has won six trophies, and in the last four years it has established new Italian records for average turnout at home matches. The Armani Junior Program has also been active since 2008, a program that promotes basketball activity, positive cheering, the principles of loyalty and fairness, which includes over 120 clubs not only in the Milanese metropolitan area.
“We are happy to welcome Red Bull into our family – says Olimpia’s General Manager, Christos Stavropoulos – Our intention is to bind ourselves to partners who share our same values and our same ambitions. Red Bull is a prestigious and winning brand, also in the world of sport, with which we imagine a long common path, which will allow both brands to grow further “.
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